The Real Cost of “AI All the Things”

AI is not a strategy; it is a tool. Chasing demos can starve core product work and create hidden liabilities. Leaders should set clear criteria: user value, measurable outcomes, and operability. Where determinism wins, keep it. Where judgment or discovery matters, consider AI—with guardrails. Clarity beats hype. The best companies are boring in the right ways and magical in the few places that matter.