Status
completed
Client
La Florentina
Duration
3 months
Overview
E-commerce platform showcasing traditional Argentinian craftsmanship through a modern Shopify webshop for handmade leather belts.
La Florentina brings authentic Argentinian leather craftsmanship to the European market through a carefully designed Shopify e-commerce experience. The platform celebrates traditional belt-making techniques while providing modern online shopping functionality. The webshop emphasizes the artisanal quality and cultural heritage of each handcrafted belt, creating an immersive brand experience that connects customers with Argentine leather traditions. Clean product photography and detailed craftsmanship stories help customers appreciate the quality and authenticity of each piece. Built with conversion optimization in mind, the platform streamlines the purchasing journey while maintaining the premium feel expected from luxury leather goods, supporting the brand's mission to share South American style with a global audience.
Gallery
Technologies Used
Key Features
Challenges
- {"Conveying traditional craftsmanship authenticity in digital format","Creating compelling product photography for leather textures","Building trust for international handmade goods","Optimizing for competitive leather goods market SEO","Balancing premium positioning with accessible pricing presentation","Managing inventory for handcrafted items with limited quantities","Creating size guides for international customers"}
Solutions
- {"Developed rich storytelling content about Argentine leather traditions","Implemented high-resolution image galleries with zoom functionality","Created comprehensive about page with artisan profiles and process","Built targeted SEO strategy focusing on handmade and authentic keywords","Designed pricing presentation emphasizing value and craftsmanship","Integrated inventory management with low-stock notifications","Created interactive size guide with European sizing conversions"}